What are the targeted regions?

They are the northern provinces of the Hashemite Kingdom of Jordan (Irbid Province – Jerash Province – Ajloun Province – Mafraq Province).

Latest statistics show that these regions consume more than 100 million cubic meters per year, which represents a big consumption rate in relation to population and the water poverty that Jordan is suffering from. In this view, the company has launched an initiative and an awareness campaign seeking to reduce this quantity and rationalize water consumption either by using water consumption rationalization tools or by using methods that reduce wasting water in these regions.

What are water consumption rationalization tools?

We have many “NIAGARA” water consumption rationalization tools which is an American company that has many factories around the world and this specialized in this domain since 1977; it produces water consumption rationalization tools of high quality and best global standards.

 What is the campaign mechanism?

Al-Aman Comprehensive Trading Company will choose houses within the previously mentioned provinces, these houses will be chosen according to certain regulations and conditions and then it will install the water consumption rationalization tools in these houses for free at its own expense and it will make statistics of the quantity of water consumed before and after the installation.
Also, the company will launch awareness campaigns about water consumption rationalization on social media platforms and on its website and will distribute brochures and text messages in order to educate the citizens about the methods of water consumption rationalization whether in houses, working places or farms.

The Media Campaign?

The company will launch a campaign in these provinces in order to increase public’s interaction and participation in this campaign from all segments of society; as the company believes in the importance of the public’s interaction, it has specified a media campaign where all segments of the society may participate through the social media platforms or the website, or by sending pictures and videos about the methods of water consumption rationalization.

The Purpose of the Campaign

The amount of water consumed in domestic uses is larger than the amount of water used in the agricultural and industrial fields. Thus, rationalizing water consumption in homes is important to conserve water, to avoid critical crises and to help reduce water bills; which will affect the economic situation of each Jordanian family. The purpose of this campaign is seeking to rationalize 144624.45 cubic meters of water per year.